Michael Simm. Delivering excellence.
Michael Simm is a time-served electrician turned business owner. He has run his own electrical business since 2010 and today co-leads SEG Group — electrical, renewables, IT and Wi-Fi — from St Albans.
SEG Group: SEGplc · SEGcore · SEGwifi
Michael Simm ECS Black Card · business owner since 2010
- 2010 Founded his first electrical company
- 30–40 Staff at peak, plus 20–30 subcontractors managed
- 3 Group companies: electrical & renewables, IT, Wi-Fi
- ECS Black Card holder — time-served, fully qualified
Michael Simm: from the tools to the boardroom
Every stage of Michael's career added a side of the industry — commercial new build, social housing, high-end residential and smart home — before running a multi-company group.
- 4 years
Apprentice electrician · Ardmore Construction
A full apprenticeship on large new-build schemes. Much of the work used factory-built, pre-wired pods from Ardmore's Enfield facility, with Michael trained extensively in containment and installation to a main-contractor standard.
- Hotels
- Schools
- Social centres
- Car parks
- Next
Electrician · social housing contractor
Hands-on domestic work — full rewires, chasing and first-fix through to completion — alongside a heavy load of electrical testing and daily work with tenants. Commercial and domestic experience, side by side.
- 2010
Founder · own electrical company
Michael Simm started his own company working on high-end new builds across Hertfordshire, including several multi-million-pound homes. That work grew into data, AV and smart home.
- Lutron lighting control
- Sound systems
- Cinema rooms
- Wi-Fi & rack builds
- Motorised blinds
- Specialist lighting
- Growth
Scaling into social housing
Working for main contractors and housing providers meant paperwork had to be faultless. Michael built the financial and operational controls to evidence every job — proof of work done and of every property left in good order.
- June 2024
Merger · SEG Group
Merged with fellow electrical business owner Russell Solts, now Commercial Director. Russell leads commercial and finance; Michael Simm leads operations — processes, efficiency and delivery across the group.
Projects Michael has led
Some of the local jobs Michael has led over the years, from the records and photo audits kept on every job.
| When | Where | What |
|---|---|---|
| 2019 | Radlett | Contemporary detached home: lighting and controls maintenance |
| 2021 | Radlett | Detached house: patio heaters on a garden pergola, with the fused spurs hidden behind a beam. Michael surveyed it himself |
| 2022 to 2023 | St Albans | Detached house, full renovation: new lighting throughout, kitchen, garage power, driveway lighting and two new labelled consumer units |
| 2022 | Shenley | Family home: new consumer unit, with sockets and light fittings replaced |
| 2023 | Bricket Wood | Porch downlights replaced and lamps upgraded to LED |
| 2023 | Frogmore, Park Street | Carey London’s yard: floodlights replaced on the light poles and a waterlogged isolator dried out and sealed |
| 2023 | St Albans | Solar panels remounted on a new ground frame in the garden at a better angle, with optimisers, an import/export meter and the battery connected, then tested |
| 2023 to 2024 | London Colney | House extension: LED kitchen counter lighting, dimmers, underfloor heating thermostats, data cabling, extractor ducting and the oven |
| 2024 | Smallford | Rented house: landlord inspection, then the remedials, including moving a bathroom switch outside the room and replacing a socket |
See where we’ve worked and our recent projects for more.
Time-served and fully qualified
Michael Simm's qualifications were earned on site through a full apprenticeship, not a short course.
- CARDECS Black Card Electrotechnical Certification Scheme — approved electrician
- ASSESSMENTAM2 Achievement Measurement 2 — industry end-point assessment
- TESTINGCity & Guilds 2391 Inspection and testing of electrical installations
- COMPETENCENVQ Level 3 Electrotechnical services — competence on site
- INSTALLATIONCity & Guilds Level 3 Electrical installation
- INSTALLATIONCity & Guilds Level 2 Electrical installation
“Deliver excellence on every job we do — whatever the type of work.”
Evidence on every job
Michael introduced photographic audits of every single job — well before most contractors did — with a back office set up to review each audit, flag issues and send them to the client.
Operational control
His focus is the operational engine: processes, efficiency and clear controls that let a team of employees and subcontractors deliver consistently at scale.
People who stay
A strong management team and a culture built on doing the right thing mean staff stay for the long term. The aim: to be known across the industry for doing things well.
Three companies, one standard
Michael Simm and Russell Solts lead a group built around one idea: the same engineers who run the power also run the data, the security and the Wi-Fi.
SEG plc
Installation, compliance and EICR testing, fire detection, solar PV and battery storage, and reactive maintenance across London and the South East.
SEG core
The group's IT managed service provider, including data and security systems. Michael is a director of SEG Core — see the SEG Core leadership page.
SEG wifi
The group's dedicated Wi-Fi division, which Michael leads — see the SEGwifi leadership page.
Success that goes back into the community
Through large social-value schemes and local outreach, Michael Simm and the SEG team put part of the group's success back where its engineers live and work.
- Christmas hampers Hampers given out to the community each Christmas.
- Shopping for older residents Delivering shopping to old people's homes.
- Safer streets at night Lighting up garage blocks that were unsafe after dark.
- Kids' football Sponsoring local children's football teams.
For the last couple of years SEG has been a local sponsor of St Albans Football Club — a club without deep pockets, run on community spirit, where everyone does their part and gives something back.
A high-street home in St Albans
Recent success has let the group buy its own office, giving SEG a genuine high-street presence in St Albans — a cornerstone of its five-year growth strategy.
Michael's goal is more local work for local engineers, and with it, more outreach and charity work in the community.
Articles by Michael Simm
Michael writes about apprenticeships, sustainability, running an evidence-led contracting business, his route from apprentice to owner, and SEG Group's work in St Albans.
- Community · News Proud to support our community: SEG Group sponsors St Albans United FC Read →
- Apprenticeships · 3 min read Why we will always take on apprentices — even when the industry has stopped Read →
- Sustainability · 2 min read Practising what we install: solar panels, EV chargers and an electric fleet at SEG House Read →
- Operations · 2 min read Why we photograph every job — and why it made us a better contractor Read →
- Career · 3 min read From apprentice to business owner: what the tools taught me about running a company Read →
- Community · 2 min read Why we are investing in St Albans: local work, local people, local pride Read →
About Michael Simm
Quick answers for anyone looking up Michael Simm of SEG Group.
Who is Michael Simm?
Michael Simm is the co-founder and Operations Director of SEG Group, a St Albans-based group covering electrical and renewables (SEGplc), IT managed services (SEGcore) and Wi-Fi (SEGwifi). He is a time-served electrician and ECS Black Card holder who has run his own electrical business since 2010.
What is Michael Simm's background?
Michael Simm completed a four-year electrical apprenticeship with Ardmore Construction, then worked in social housing before founding his own electrical company in 2010. He holds City & Guilds Level 2 and 3, NVQ Level 3, AM2 and the 2391 inspection and testing qualification.
Which companies does Michael Simm run?
Michael Simm co-leads SEG Group with Commercial Director Russell Solts. The group includes SEGplc (electrical and renewables), SEGcore (IT managed services) and SEGwifi (Wi-Fi).
Where is Michael Simm based?
Michael Simm is based at SEG House, 192 Watford Road, Chiswell Green, St Albans, Hertfordshire AL2 3EB.
Articles by Michael
- Warm white vs cool white: which for each room? (1 Nov 2026)
- One in twelve call-outs: plumber, reset or no fault (28 Oct 2026)
- Awaab’s Law: what 2,452 electrical repairs show (28 Oct 2026)
- Islington licensing: 7 more wards from 23 November (26 Oct 2026)
- Social housing EICRs: the 1 November deadline (26 Oct 2026)
- What we learned from 828 LD1 fire alarm upgrades (26 Oct 2026)
- 0% VAT on solar ends 31 March 2027 (22 Oct 2026)
- Solar prices are rising: is now the time to buy? (22 Oct 2026)
Need it done by a date?
Tell us the deadline. We’ll tell you honestly whether we can hit it — and we usually can.